Many studies post-Covid across industries have revealed how automation is becoming important for business processes. This is mostly true for sales. A study by Forrester revealed that the industry will require increasingly more automation in the business to business segments of industries. About 66% of the executives surveyed echoed this notion. Certainly, with recent updates it seems, Jake Tatel, the Global Director of sales enablement and productivity at Intel is one of those executives, who believes in the power of AI to increase sales.

The pandemic greatly accelerated businesses' digital transformation efforts. This is particularly true in the marketing domain, where enterprises began to embrace automation and enablement technologies. When McKinsey surveyed 1,500 executives across industries and regions in 2018, 66% said addressing skills gaps related to automation and digitization was a "top 10" priority. Forrester predicts that 57% of business-to-business sales leaders will invest more heavily in tools with automation. While Intel might be best known for its chip business, it's among the companies embracing this automation and digitization.